I recently found a link through Emkay Hunter for marketing yourself as an author, called Building an Authors House.  I was intrigued and so I started going through it.

The first part was creating your foundations, creating a vision, a mission statement, developing your core values and your identity.  I enjoyed this part of the house building, because I could relate to a lot of it, and I will be putting this information up here shortly, but for now, I want to continue with the Catherine Mede Brand. (I even have a logo if anyone out there has any ideas on how to make it computer generated, would really appreciate it.)

I have also made the firm decision to be Catherine Mede when I write, because I value my privacy and I want to be able to separate my writing life from my home life.  Catherine Mede will be ideal for this.

The second part was the walls and floors.  This I have struggled with a bit and here is why. Here you focus on your customers, your products and your positioning. Hmmm.  I don’t have customers yet, but who do I want to be my customers?  What are my products going to be?  How do I want to position myself in the writing market?  These have all been extremely interesting to go through and explore and I have decided… here it is – to go into the fantasy romance genre.

why?  Because most of what I have written is fantasy, and there is an element of romance in each of them.  I can develop them further to fit into the markets I want to target.  This gives me a target audience and helps me to develop my positioning further.

I haven’t received the next part yet, but will let you know how I get on.

As far as KQ&N is concerned, I am slowly ticking through it.  Today (being Sunday in NZ, so I am writing this a day early) is the perfect rainy day for me to edit Ch10 – 12 – that will put me slightly over halfway of the editing process.  But if all goes well, I hope to get this one out to a publisher by the end of the year.

Rebranding Catherine Mede
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3 thoughts on “Rebranding Catherine Mede

  • August 20, 2012 at 1:44 pm

    Catherine Mede is such a good name for a fantasty romance author. How exciting you’re persuing this genre with me! Oh, the fun we’ll have! 🙂

  • August 21, 2012 at 4:22 pm

    Your blog is different than it was just a few days ago!!! How cool to see you thinking about your branding and platform and all that other good stuff. I like the name you’ve chosen. Purple is my fav colour you know 😉 Looking forward to seeing what comes next. Looking good so far!

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