Here is a continuation on of my series, creating an author Platform, courtesy of Your Writer Platform
So previously, we have looked at why, where we want to go, your story, and researching your target audience and target market.
This week is about creating a professional looking website, tweaking your Tagline and getting business cards.
6. It is important to have a professional looking website – and not one that says www.catherinemede.wordpress.com – as you can see above – I have www.catherinemede.com. This came about because a friend – J C Hart told me about being able to purchase the option of having it as a .com rather than .wordpress.com and I thought that looked more professional. Kimberly at Your Writer Platform suggests that you invest in your own self hosted website – because it doesn’t come free. If you want to be taken seriously, you have to look professional – hence all the changes I keep making to my site. An article on setting up your website can be found at Your Writer Platform.
7. Tweak your Tagline – tag line? Whoops – the only one I have is The Musings and Writing of a Wordwright. If you can’t work one out – check out this site at Copyblogger.com. While my tagline does say something about what I do, it doesn’t really draw people in. So I need to work on this a little bit more. Copyblogger suggests using your mission, your promise and your brand. Since I have a logo, I have a brand of sorts. Rich romance. My mission, to write quality stories about paranormal or science fiction romance, mostly based in New Zealand. My promise, to make it interesting and exciting and getting people back to read more.
This is much harder than I thought. Bringing it all together, New Zealand Romance Writer, with a Twist of Speculative Fiction? – Not sure. Definitely something that needs more work.
8. Business Cards – Yes, get them, and share them. I had some made a while ago, but now that I have my logo, I need to get some new ones printed. Why? Because I have a brand and logo now, and once I have a tagline – I am ready to go. You can put your facebook, twitter, email, tumblr, G+, LinkedIn, etc on it so that people can find you no matter where you hide. I think it is a fantastic idea – especially if you leave them lying around in Cafe’s…
So, next week. Building an Email List, Social Media and Hootsuite. Looking forward to that one.