C Mead final logoHey there, well its been a busy week, with lots going on, including moving my website, so if you visited, and the site was down, then you probably struck at the moment when the move was occurring.  I apologise.  The reason for the switch?  I was on WordPress.com, and discovered that WordPress.org has the better options and features that I want to be able to include, so, with a little help from a wonderful friend called JJ McConachie over at NZ Booklovers, the site has been swapped over.

Yay!

So anyway, on with building our platforms.  I feel like I have quite a nice foundation going into this, and with Cursed Love back, all I need to do is edit it and get it rechecked, then find myself a couple of proofreaders!

Core ValuesNumber 31 – setting up Google Analytics.  At present, WordPress have an awesome feature (Site Stats in the Dashboard) that allows you to see where your traffic is coming from, what they are searching etc, but Google Analytics gives you more.  Most of the people who come to my site are searching for are Life, Writing and Depression.  This can change from day to day, depending on where and when people are checking on.  I have had erotic searched on my site, only because I have it tagged.  So you need to watch what you tag  🙂

Number 32 Organise your email groups.  Not everyone will want to read paranormal romance.  Someone might want to read a science fiction romance, or fantasy romance.  Sorting my email groups into subgroups will allow me to do this.  Vertical Response allows me to name my list and allow people to sign up to it.  (By the way, I have one person signed up to my email group.  Yay!!!)

Number 33 – Throat Grabbing headlines.  Ok, so I am guilty of putting up bland titles like “When is it sleep time” and “Nothing to See Here…“.  If you want people to say “I just HAVE to read that article” then you need to have a “Jump up, grab them by the throat and shake them violently until they read it” headline.  Like – AphroInsomniac or Let’s play Blind Mans Bluff – with Swords!  Kim at Your Writer Platform suggests that you check out Jon Morrow’s 52 Headline Hacks.  There are some awesome ideas in there (yes, I have got my own copy) so watch this space.

Number 34 is Include a Call to Action at the end of your posts.  Get your subscribed members to do something – share an article, subscribe to your email list, leave a comment or question.  I have started doing this at the end of my blog posts, to see who (other than Zee and Cassie) out there is reading my blog.  But obviously I’m not asking the right questions.  Maybe I should put a post up full of errors and see who gets the most correct???

Seriously, let your subscribers to connect with you, either through comments or email, get them to share their enthusiasm for your work, because that is marketing your book.

Number 35 – Revamp your About Page.  This is one of the most visited pages on your website, or will be when you become published.  People want to know who you are and what you do.  As shown in my second Author Platform Post I have updated some information about me, but my about page looks rather… dull.  Fortunately, Kimberly has some awesome tips on her website entitled 11 Author Website Must Have Elements.  Go and check them out.

Next week, we will be looking into Share, Where, Fare, and Care  🙂  See you next week.

Creating an Author Platform No 9

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