OK, there has to be a better title than that. Surely. How about Creating an Author Platform. I think that sounds better. I started this post last week – with Define your Why and Plan your Destination.
Today I am going to post about Storytelling Eliciting engagement, Researching your Target Audience and Researching your niche or market.
3 – Storytelling elicits engagement: This is about marketing – hence I have put these three together. Here Kimberly Grabas wants the author to create their own story – which I have already done, thanks to the 10 Week challenge Week 3 – and I have put it here to refresh your memory:
Catherine Mede lives in Rural New Zealand with her husband, son and two cats. She works as a Teacher Aide at the local Area School. When not writing, Catherine likes to read, draw and garden.
Having developed a love for writing when she was at High School, it wasn’t until she was in her thirties she decided to really get down and dirty with the words in her head.
Romance is something that Catherine likes to write about because she understands the need to get lost in a love that sometimes seems mythical. And adding Fantasy elements just fulfills her needs to be creative fanciful worlds to escape into.
Catherine has a short story published in a Masters of Horror Anthology and attends writing seminars and groups in her area.
When she is rich and famous, Catherine intends to have a large library which will double as her writing space.
This is the official one, there is also an unofficial one – which is on my About Me page.
4. Researching the Target Audience – this ain’t going to be quite so easy. You see, I don’t see what I write as being New Adult and it definitely isn’t Young Adult either! I want to cater for those in their later years, who are over the disillusionment of marriage and looking for some escapism – and don’t necessarily want to read about some 20 something doing it all night because they can!
Target Audience – someone who likes Romance with a dash of supernatural / paranormal and action. It would also suit people who like to read about professional people. Women, particularly, although some men might enjoy the romance – depends on whether the action will catch them and draw them in. It is more focused towards women. The fact the majority of the stories are based in NZ should help draw in NZ readers, as well as those who like reads from the antipodes.
5. Okay – research your niche – your genre. Here you need to study the competition and find out who you are comparable with. H P Mallory seems to pop up a lot (Goodreads and Amazon search of Romance, Paranormal, ghosts or curses) Another one that just struck me is Nora Roberts. Hmm, imagine having my work compared to hers!
I think what makes my story unique is that it involves a curse, because Angels, Demons, Vampires, Shapeshifters are all being done a lot. I didn’t want to go that way, I wanted something different, something more unique. Hopefully it isn’t too unique.
Next week – is Setting up a professional website (done), tweaking a tagline, and getting business cards – oh yes, you will need those!